Eating insects: YumBug Founder Leo Rubbra on taking insects mainstream

Leo Rubbra talks about his journey building YumBug, from making recipes with Prue Leith to getting 100 million impressions in the press. YumBug have had the bold ambition of taking edible insects mainstream. We dive into the highs & hurdles of Leo’s journey as an entrepreneur, the importance of people eating from sustainable sources, the nuance challenges in operating a food brand and the power of listening. 

• Insects produce 2,000 times less CO₂ than the equivalent 1kg of beef and require 20 times less land

• Most efficient feed-to-meat ratio for any type of meat. 1.2 feed to 1 for insects. 10kg to 1kg for beef

Initially inspired by An Inconvenient Truth, the documentary film presented by Al Gore, Leo set up YumBug to make eating sustainably a yummy option. He shares some of the top advice he has received from entrepreneurs, including from James Watt, Co Founder of BrewDog whose TV show ‘Introducing the Next Unicorn’, YumBug featured on. His passion for the mission really comes through and demonstrates how he has got the likes of Holly Branson to invest in YumBug.