💬 Speak to Lead: Lessons on Communication from Javier Bernad

Whatever it is, the way you tell your story online can make all the difference.

Public speaking: a phrase that sparks fear in many and excitement in a few. But what if anyone could become not just a good speaker, but a truly inspiring one?

We sat down with Javier Bernad, founder of Speak & Span, a top public speaking training center trusted by global companies like Airbus, Coca-Cola, and Bain & Company. With over 25 years of experience and more than 25,000 presentation recordings analyzed, Javier shared what truly makes a communicator stand out.

🔥 Why Communication Matters More Than Ever

According to Javier, communication is the #1 skill that sets great leaders apart. You might have a powerful vision or brilliant ideas — but if you can’t share them clearly and confidently, they won’t go anywhere.

💡 Key Takeaways from Javier Bernad

1️⃣ Know Yourself — Don’t Copy Others

Most people think they need to imitate great speakers like Obama or Steve Jobs. Javier says: don’t do it. You’re not them, and trying to be will only make you seem fake. Instead, learn your natural strengths and build on them.

2️⃣ Master Your Nonverbal Language

Gestures, posture, and especially eye contact shape how people perceive you. Javier stresses that nonverbal communication is often easier to fix than content — but you have to be aware of it first.

3️⃣ Rehearse Until It Feels Natural

A surprising insight: the more you rehearse, the more natural you’ll sound. Just like an actor on stage, repetition builds confidence and authenticity.

4️⃣ Transform Fear Into Energy

Nervousness is normal — even necessary. It shows you care and helps you project energy. Learn to breathe slowly, pause before you speak, and reframe fear as a sign of readiness.

5️⃣ Adapt to Your Audience

Understand their knowledge level, culture, and expectations. Whether you're speaking to engineers, executives, or a global audience, tailor your message to what they need and care about most.

6️⃣ Listen — Even on Stage

Good speakers aren't just talkers. They’re great listeners. Whether handling a tough question or responding to an audience vibe, listening helps you connect and adjust in real time.

✨ The Power of Transformation

Javier’s mission is clear: help people transform, not just perform. From shy managers to skeptical executives, he’s seen countless people discover a new version of themselves through public speaking.

“Take someone ordinary, and help them become extraordinary. That’s the magic,” he says.

💬 Ready to Shine?

Public speaking isn’t just for leaders on big stages — it’s for anyone who wants to be heard and make an impact. With practice, self-awareness, and the right mindset, we can all speak to lead.

✅ Want more? Connect with Javier on LinkedIn or check out his books Alto y Claro and El Carisma Hablando en Público.